MARKETING
MANAGEMENT,
Pro Tempore
7223
Emerson Street
Morton Grove, Illinois 60053-1102
moresales@juno.com 847/436-8908 www.MoneyInTheTill.com
Successful
businesses look for as many answers as possible to marketing problems.
Opening a business involves more than
jumping into it willy-nilly.
Listed
below are elements of a successful marketing operation. Fill in as much as you can.
Send the filled in form to us and we will
contact you. We may be able to help you
avoid
unnecessary problems and increase your sales.
YOUR
NAME___________________________________POSITION______________
BUSINESS
NAME________________________________________________________________
ADDRESS
CITY
ZIP___________________________________________________________________
PHONE__________________________EMAIL_______________________________
OPEN SINCE__________________
PLAN TO OPEN ON______________________
1.0
Executive Summary (The gist of your
operation, why it should be successful)_______________
_________________________________________________________________________________
2.0
Situation Analysis
2.1 Market Summary
Market Demographics, Needs, Trends and Growth
_______________________________________________________________________
2.2 SWOT Analysis: Your Strengths, Weaknesses,
Opportunities,
Threats to you
_________________________________________________________________
2.3 Competition & Buying Patterns
_________________________________________________________________
2.4 Products Offered
_______________________________________________________________________
_________________________________________________________________
2.5 Keys to Success
_________________________________________________________________
_________________________________________________________________
2.6 Critical Issues___________________________________________________
_________________________________________________________________
3.0
Marketing Strategy
3.1 Mission (WHAT is this company set up to
do?)_________________________
________________________________________________________________
3.2 Marketing Objectives (How much income?
Sales?
Profits? – and when?)____
________________________________________________________________
3.3 Financial Objectives (How quickly do you need
to break even? Become profitable?)__________________________________
________________________________________________________________
3.4 Target Markets (WHO are you in business to
serve?)
_______________________________________________
_______________________________________________
3.5 Positioning (high end? Cheap?
Fashionable?)_______
_____________________________________________________
_____________________________________________________
3.6 Strategies (How will you achieve your
objectives?)__
______________________________________________________
________________________________________________
3.7 Marketing Mix (your products and
services)_________
________________________________________________
________________________________________________
3.8 Marketing Research (What have you
done?)________
________________________________________________
4.0
Financials
4.1 Break-even Analysis____________________________
________________________________________________
________________________________________________
4.2 Sales Forecast________________________________
________________________________________________
________________________________________________
4.3 Expense Forecast______________________________
______________________________________________________
________________________________________________
5.0
Controls
5.1 Implementation (How will you keep track of
customers,
sales, purchases, A/R, A/P,
expenses…?)___________________
_____________________________________________________
_____________________________________________________
5.2 Marketing Organization
_______________________________
____________________________________________________________
____________________________________________________________
5.3 Contingency Planning (What if? What’s the worst thing that
can happen?)_____
____________________________________________________________
Please use the remaining space to add detail.
Call
us if you need help @ 847/436-8908
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